Losses
After the controversy about his affairs came out, a number of companies decided on what to do about their partnerships with Tiger Woods. Some of the companies that dropped him altogether were General Motors, Gatorade, AT&T, and Accenture. Gillette, meanwhile, decided to suspend their ads that featured him. TAG Heuer stopped any advertising with him. Golf Digest suspended his monthly column. The companies that stuck by him were Electronic Arts and Nike. One study reported that he lost anywhere from $5 billion to $12 billion because of the scandal.
Losses
Therapy
In February 2010, he announced that he had gone to a 45-day therapy program. He also made another apology about his behavior. “I thought I could get away with whatever I wanted to. I felt that I had worked hard my entire life and deserved to enjoy all the temptations around me. I felt I was entitled. Thanks to money and fame, I didn’t have to go far to find them. I was wrong. I was foolish.” A couple of weeks after this, he announced that he would make a comeback in the sport.
Therapy
