Bebe
After Neda Mashouf, the creative director and wife of founder Manny Mashouf, left the company, Bebe’s revenues began to decline. The logo was created in 1979. As shopping malls dwindled away, the corporation faced a number of difficulties. Bebe had a $4.6 million net deficit the previous year. It also spent $65 million to close retail stores and concentrate on e-commerce.

Bebe
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