Vitamin Shoppe
Vitamin Shoppe is having the same problems as GNC. To get around these problems, they’re focused on e-commerce and establishing a subscription business. In 2017, revenue was $1.2 billion, down 8.5 percent from the previous year. The problem is due to a decline in the attractiveness of shopping malls, as well as the appearance of competitors. With their category expansion, distribution services, and marketing efforts, we’re optimistic they’ll be able to break free soon!

The Vitamin Shoppe Store