Bebe
After Neda Mashouf, the creative director and wife of founder Manny Mashouf, left the company, Bebe’s revenues began to decline. The logo was created in 1979. As shopping malls dwindled away, the corporation faced a number of difficulties. Bebe had a $4.6 million net deficit the previous year. It also spent $65 million to close retail stores and concentrate on e-commerce.
David’s Bridal
Wedding gowns and elaborate ceremonies appear to be relics of a bygone era. Less formal weddings and less expensive gowns are becoming more popular among brides. For David’s Bridal and other bridal gown retailers, this is bad news. This brand’s popularity is progressively declining. They also owe a $520 million loan and $270 million in unsecured notes, both of which are due in 2020.